Why is the offline business of dating websites derivative


[I world networks] marriage is an important big business in china. Unfortunately, in the past, apart from guerrilla shops, only a few Internet companies managed to trade in marriage, and most did not make money – until the emergence of the 020 model of the marriage market. Lily net store has opened 120 stores in more than 70 cities throughout the country. Shop service another dating site Jiayuan began to promote the line from 2013 May, also the rapid expansion to more than 40. How did the offline business come from,

?

Wen / Yang Guanyu editor / world network operators Ma Xiaodan

 

marriage is an important big business in china. Unfortunately, in the past, apart from guerrilla shops, only a few Internet companies managed to trade in marriage, and most did not make money – until the emergence of the 020 model of the marriage market.

as of April 2014, Lily net’s entity store has set up 120 stores in more than 70 cities across the country. Another dating industry leader, the United States listed Jiayuan International Ltd. (NASDAQ: DATE, hereinafter referred to as Jiayuan) began to promote the line store service from 2013 to May, also the rapid expansion to more than 40.

in the fourth quarter of 2013, Jiayuan disclosed in the financial statements, the net operating income of 133 million 100 thousand yuan, service shop offline personalized matching service (i.e. under one line matchmaker service) with the revenue of 19 million 700 thousand yuan. The growth of 111.8% over the previous year, the proportion of total revenue from 8.4% in the same period last year rose to 14.8%, one matchmaker service has gradually become one of the main ways of Jiayuan future income growth.

Why does

want to do offline business,

?

why do offline? Jiayuan CEO Wu Linguang told the "global entrepreneurs", service shop to expand the line is considered "people focus, divide Internet information down, the teahouse moved online has become micro-blog, people (and people) to shorten the distance. But the site is not aggregation activity, the Internet is isolated, and Jiayuan do between people in the business, 1 million people a day, do not get light line, to meet with?."

Wu Linguang is the occupation manager, joined in March 2012 jiayuan. Wu Shidai multiple reflections and changes in the Internet industry in the century, Wu then became a top CEO in charge of business matchmaking.

previously, the first job is the founder of Helen of Troy Jiayuan founded in 2003. "Little Fox family" three generations do this (marriage industry), she finished using the Internet to subvert the traditional industries, indeed subversion, but not die. Better to cooperate than to kill death." Wu Linguang summed up his performance in Jiayuan, one is to improve the development of wireless mobile phone terminal, activation >

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