Panasonics newest Lumix selling out in Japan thanks to incamera makeup software


first_imgAt first blush, there’s not really a lot to recommend the Panasonic Lumix DMC-FX77. It’s a fairly standard point-and-shoot. Specs-wise, we’re looking at 12.1 megapixels, 5x optical zoom, ISO up to 1600 (with only 800 useable, at best), etc. It doesn’t even look special. So why is Japan going absolutely bonkers over this camera?Two words: teenage narcissism. The Panasonic Lumix DMC-FX77 may look just like any other generic point and shoot, but it has some very special onboard software by way of special modes that allow you to virtually airbrush your skin. Targeting the DMC-FX77 at girls, the latest Lumix has smart software that can airbrush pictures in-camera to remove wrinkles, whiten teeth and even apply make-up like blush and lipstick. Take a picture of your girlfriend and there’s no need to load up Photoshop later: you can turn her into a super model just with a couple of toggles.“According to data we’ve acquired, around 50 percent of our digital camera clients are not satisfied with the way their faces look in a photograph,” said Panasonic project manager Akiko Enoki. “So we came up with the idea so our clients can fix parts they don’t like about their faces after they’ve taken the picture.”This is just genius. While we geeks tend to make a big deal about the hardware, the secret fact of the matter is that it’s software that sells digicams, and Panasonic seems to have just stumbled upon the holy grail of software features: buy our camera, and we’ll actually make you look as beautiful as the girls you see in the magazines.Panasonic’s going to sell a million of these. I doubt they’ll have an exclusive on this software technology for long, though: it’s only a matter of months before a feature that sells this amount of cameras becomes ubiquitous everywhere.Read more at Yahoolast_img

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