Millennials would rather go to the dentist than listen to a credit union sales pitch


first_imgMuch has been written about marketing to and attracting millennials. This is especially relevant to credit unions. The average age of credit union membership is 47 and continues to increase. Meanwhile, 4.3 million millennials are turning 30 each year. That number also continues to increase. A solution to reducing the average age of members without compromising the older demographics is to provide financial products for millennials, beginning at the time they most need it.Millennials, as a demographic for financial services, are invaluable. According to the Global Financial Literacy Excellence Center, 38% of millennials have incomes $75k and up. Nearly half (49%) own their own home. While this somewhat reflects the statistics of their parents’ generation, the baby boomers, millennials are different than their boomer parents in many ways. As many have noted they are much more tech savvy, streaming music rather than putting in a CD, using Uber rather than hailing a taxi, pull out a phone while shopping in-store to see if there’s a better price online.But several of their macro habits are learned from their parents, the most relevant of which are banking habits. And specific to banking habits is the attitude toward credit. Millennials have witnessed parents, or their friend’s parents, lose jobs during the recession; they know someone who’s had their house foreclosed, or at the very least they’ve seen many of their peers get overextended in debt. They see using debit as “responsible”, and the use of credit as irresponsible or risky. 64% of consumers aged 19-34 told Experian in a survey that they consider credit cards “dangerous”. For issuers looking to bring younger consumers into their portfolios, this is a problem that needs to be addressed. And to add to this, alongside their skepticism of credit cards, they come into the picture saddled with student loans, on average $37,172 in debt. continue reading » 1SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img

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