5 ways to make SEO count today

first_img 48SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr What is SEO and SEM?If you are anything like I was five years ago, these ever-essential acronyms wouldn’t mean much, yet they are imperative in today’s digital market. In short, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are the most effective ways to educate internet algorithms on what your website contains.When you search for a keyword or phrase on Google or Bing, each deploys their programming (crawlers and pinpoint algorithms) to search through massive databases. Depending on how rich your content is and how well it stacks up to similar content, ranking algorithms decide where to place your website among the search engine results. Having strategic site-wide SEO could be the difference between appearing on the first page of search engine results instead of the third.Think search doesn’t matter? continue reading »last_img

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